Romeo y Julieta Club Kings
Habanos, S.A will introduce its latest release at the 35th Edition of the Havana International Fair (FIHAV 2017): the new Línea Retro, presented through two products, Partagás Capitols and Romeo y Julieta Club Kings. This highly appealing and modern-day proposal for consumers also boasts an unmistakeable retro charm in its design.
The new Línea Retro stands out for its metal box presentation. An attractive design inspired by the original pocket cigar holders that became so popular in the seventies. Nowadays, these pieces are highly-valued and sought after by collectors all around the world.
The Partagás Capitols and Romeo y Julieta Club Kings cigar cases feature a technical design developed exclusively for Habanos, S.A. that will solely be used for the Línea Retro product launches.
Each case holds 5 Habanos , with the vitola de galera Mareva (42 ring gauge x 129 mm length). Mareva is possibly the most popular format in the history of Habanos, and its dimensions have been for a long time considered the “standard” size versus all the other formats. With Partagás Capitols, the brand Partagás introduces again the Mareva to the brand’s regular portfolio.
The Línea Retro, consequently, joins the Habanos portfolio with the aim of gradually introducing this same concept to other brands.